| by High Beam Global

CATI 2.0: The Next Frontier in Market Research Methodologies

In the world of market research, methodologies continuously evolve to enhance data collection efficiency and accuracy. One such methodology, Computer-Assisted Telephone Interviewing (CATI), has been a staple in market research for decades. However, with technological advancements, particularly the integration of artificial intelligence (AI), CATI is undergoing significant transformations. This blog delves into the advancements in […]

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| by High Beam Global

Ethical Market Research: A Pathway to Trust and Credibility

In the dynamic landscape of market research, where every data point counts, there’s a growing recognition of the need for research practices that are not just accurate but also ethical and inclusive. As market researchers, we’re entrusted with the task of uncovering insights that drive business decisions, but it’s equally important to ensure that our […]

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| by High Beam Global

Why quality play a crucial role in sample collection?

Market research is a crucial aspect of any business, and its success depends on the quality of the collected samples. A sample is a subset of the population used to represent the whole population in market research. The quality of the sample plays a significant role in determining the accuracy and reliability of the research […]

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