When Data Missed the Craving: The AI vs Human A rising D2C snack startup launched AI-curated snack boxes, personalized to each customer’s taste. Their algorithm analyzed purchase history, product ratings, and browsing habits to build a monthly selection for each user. But as the campaign unfolded, the AI vs human debate surfaced—could machine-driven personalization truly […]
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Focus Group Discussions (FGDs) are a powerful qualitative research method used to explore opinions, experiences, and insights in a structured yet flexible manner. At High Beam Global (HBG), we specialize in designing and executing FGDs that drive actionable insights for businesses across industries. Here are ten key tips to ensure your FGD is successful: 1. […]
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Agility and precision are essential to staying ahead of the competition. But how do leading companies consistently make timely, informed decisions that align with customer needs? The answer lies in combining Computer-Assisted Telephone Interviewing (CATI) with real-time data analytics. By analyzing survey responses as they are collected, businesses can make data-driven decisions instantly, gaining a […]
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