Focus Group Discussions (FGDs) are a powerful qualitative research method used to explore opinions, experiences, and insights in a structured yet flexible manner. At High Beam Global (HBG), we specialize in designing and executing FGDs that drive actionable insights for businesses across industries. Here are ten key tips to ensure your FGD is successful: 1. […]
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Agility and precision are essential to staying ahead of the competition. But how do leading companies consistently make timely, informed decisions that align with customer needs? The answer lies in combining Computer-Assisted Telephone Interviewing (CATI) with real-time data analytics. By analyzing survey responses as they are collected, businesses can make data-driven decisions instantly, gaining a […]
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Questionnaires are essential tools for gathering information across a variety of fields, from market research and customer feedback to academic studies and organizational assessments. However, a poorly designed questionnaire can lead to low response rates, incomplete answers, or unreliable data. To ensure your questionnaire achieves its intended purpose, it is crucial to approach its design […]
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