| by High Beam Global

10 Tips to Conduct a Successful FGD

Focus Group Discussions (FGDs) are a powerful qualitative research method used to explore opinions, experiences, and insights in a structured yet flexible manner. At High Beam Global (HBG), we specialize in designing and executing FGDs that drive actionable insights for businesses across industries. Here are ten key tips to ensure your FGD is successful: 1. […]

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| by High Beam Global

All you need to know about qualitative research

What is Qualitative Research? Qualitative research is an exploratory method that aims to gather in-depth insights into people’s thoughts, feelings, and experiences. Example: A researcher studying the impact of remote work on employee productivity might use qualitative methods to explore employees’ personal experiences and perspectives rather than relying solely on numerical data. Types of Qualitative […]

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