What is Market Research? Market research is a systematic approach to gathering, analyzing, and interpreting data about a target market, audience, or consumer base. This process helps businesses understand market trends, customer preferences, and other critical factors that inform strategic decisions. More specifically, market research involves collecting data to gain deeper insights into the consumer […]
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In the dynamic landscape of market research, where every data point counts, there’s a growing recognition of the need for research practices that are not just accurate but also ethical and inclusive. As market researchers, we’re entrusted with the task of uncovering insights that drive business decisions, but it’s equally important to ensure that our […]
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When it comes to understanding customer preferences and making informed business decisions, two powerful research tools often come to the forefront: MaxDiff (Maximum Difference Scaling) and Conjoint Analysis. Both methods help companies gauge what features, products, or attributes are most valued by their customers, but they serve slightly different purposes and are best suited to […]
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