Mobile devices have transformed the landscape of communication, information consumption, and business operations. In emerging markets, where smartphone adoption is rapidly growing, mobile surveys have emerged as essential tools for market researchers. By capitalizing on the distinctive features of mobile devices, researchers can collect valuable insights from varied populations, leading to a deeper comprehension of […]
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At High Beam Global (HBG), we have over 14 years of experience successfully recruiting participants for qualitative research, with a consistent 100% success rate. While the process may seem straightforward, challenges such as last-minute dropouts and participant no-shows are common. However, with the right strategies, these challenges can be effectively addressed. Below are key tips […]
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In today’s fast-moving market research landscape, Focus Group Discussions (FGDs) stand tall as one of the most effective tools for uncovering deeper, qualitative insights. Whether you’re an experienced market researcher or new to the game, learning how to design and conduct compelling FGDs can be a game-changer. The ability to harness group dynamics, foster open […]
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