In the world of market research, screener questions play a pivotal role in ensuring the accuracy and relevance of collected data. These questions act as a filter, eliminating participants who don’t meet the criteria aligned with your research objectives. By doing so, they help save valuable time, budget, and effort—ultimately enhancing the return on investment. […]
Read More
When Data Missed the Craving: The AI vs Human A rising D2C snack startup launched AI-curated snack boxes, personalized to each customer’s taste. Their algorithm analyzed purchase history, product ratings, and browsing habits to build a monthly selection for each user. But as the campaign unfolded, the AI vs human debate surfaced—could machine-driven personalization truly […]
Read More
Focus Group Discussions (FGDs) are a powerful qualitative research method used to explore opinions, experiences, and insights in a structured yet flexible manner. At High Beam Global (HBG), we specialize in designing and executing FGDs that drive actionable insights for businesses across industries. Here are ten key tips to ensure your FGD is successful: 1. […]
Read More