Focus Group Discussions (FGDs) are a powerful qualitative research method used to explore opinions, experiences, and insights in a structured yet flexible manner. At High Beam Global (HBG), we specialize in designing and executing FGDs that drive actionable insights for businesses across industries. Here are ten key tips to ensure your FGD is successful: 1. […]
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Agility and precision are essential to staying ahead of the competition. But how do leading companies consistently make timely, informed decisions that align with customer needs? The answer lies in combining Computer-Assisted Telephone Interviewing (CATI) with real-time data analytics. By analyzing survey responses as they are collected, businesses can make data-driven decisions instantly, gaining a […]
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What drives your customers to make a purchase? What influences their decision-making process? Consumer insights hold the answers, offering businesses a powerful tool to understand their audience on a deeper level. By tapping into these insights, companies can create data-driven strategies that foster growth, boost engagement, and ensure long-term success. In this blog, we’ll explore […]
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